Death always comes too early or too late. ~ English Saying
We came a long way together, me and the the Mega Dry Erase Board. From office to office; from house to house; from West Coast to East Coast. And this is our sad goodbye.
We’ve been together for about eight years and launched literally dozens and dozens of video games together. Mounted in offices and homes, MDEB was as happy being a drawing pad for kids as it was pleased to be a month-by-month diagram of exclusives and stories. Now, like Old Yeller, I gotta put it down.
MDEB and I came together back in 2002 at the doomed offices of Atari Santa Monica, a colorful warehouse full of mad people working on too many games in too little time. MDEB laid out the PR programs for games like Unreal Tournament 2004, Enter the Matrix and DRIV3R and a take-your-pick grab bag of European republished titles. MDEB carried reminders about asset drops and cover stories while at the same time providing a sweet barrier between my cube and the next.
MDEB was the place where we listed the invitees to the epic Cabos San Lucas “Atari University” event.
MDEB listed departure and arrival times for the European jaunts for Stuntman, Superman, and Driver.
MDEB was where I wrote the server address for the UT2004 message board battles and the names of posters I would gunning for.
MDEB held colorful messages for other people in the office too, like “If I don’t turn around when you say my name, just go away” and “I hate you all, can’t you see that?”
MDEB moved home with me when the Atari offices closed (along with a busted executive desk chair and several copies of UT04 Editor’s Choice Edition). It became the central figure in my new home office, and when I joined up with Maverick PR, it was what helped me organize plans and business activities. It worked hard on World in Conflict.
It amused the kid when he hung out with me, giving him a place to draw, and it welcomed potential buyers to our home on Open House days, encouraging them with messages like “If you lived here, you would be home right now” and “Wow! What a fantastic home office this is! It should be YOURS!”
But alas, time has caught up to Mega Dry Erase Board. Namely, it no longer erases. My kid’s owl is permanent and so are the notes about World in Conflict and the diagram of our new property in Mass. The Unreal franchise stickers are dated. And it’s metal edge is bent horribly from the cross country move.
So today we say goodbye to the Mega Dry Erase Board and wish it well on its journey to the local landfill. It’s the end of an era here, and with great sorrow, we say farewell.